SPREE Interactive Raises Millions to Expand Global Partnerships and Free-Roam VR Esports Experiences

Exclusive content, global distribution partnerships, and proprietary technology are rapidly transforming retail locations into massive VR virtual laser tag arenas

2 Feb 2021 • SPREE Interactive

Nuremberg, Germany, February 2, 2021SPREE Interactive, previously known as HolodeckVR, a global leader in, multiplayer, free-roaming commercial VR attractions, has successfully secured a seven-digit investment of an undisclosed amount from two strategic investors and two financial investors in the second closing of its seed round already in November 2020. Spree Interactive will use the latest investment to expand global operations and strategic partnerships. 

Today, SPREE Interactive announces its first exclusive, licensing partnership with VR Nerds to distribute the world’s first all-in-one, mobile free-roam, immersive VR eSports experience for Tower Tag, the largest VR eSport game globally currently with over 1 million plays.  

Tower Tag generates competitive tournaments between the world’s best players and now, the brand-new SPREE Arena exclusive will allow up to 8 players to compete against each other (Player versus Player PvP) or as a team against a AI-enabled bots (Player versus Environment PvE).

SPREE Interactive is doubling-down on the high-growth eSports market by providing all-in-one free-roam custom-solutions to the location-based entertainment market through their global partnership with Pico Interactive, creators of the Neo 2 headset that was named to TIME’s Best Inventions of 2020 List.  

With over 3 billion gamers globally by 2023, global VR gaming market estimated to reach $92.31 billion by 2027, esports revenues estimated to reach $1.5B by 2023, combined with increase foot traffic across a variety of retail locations, the company’s entrance to the eSports market is a strategic move offering a complete solution to clients. 

“COVID has fueled even more demand from shopping malls which now desperately need alternate revenue streams and innovative ways to utilize the floor space especially with foot traffic fluctuating and increasing in various markets.” says Jonathan Nowak Delgado, Founder and Managing Director, SPREE Interactive. 

SPREE’s products deliver one of the highest ROI in the industry. Operators are recouping their investment in less than six months generating additional revenue with an average of 2,500 plays per location, per month, boosting ticket sales and revenue for its enterprise clients like Family Entertainment Centers. 

Founded in 2017, formerly known as Holodeck VR, SPREE Interactive enables their clients, global entertainment retail chains, to successfully re-attract players into their locations. 

SPREE systems are built upon proprietary, patented sensor fusion technology and a cutting edge content distribution platform; currently integrated into VR Roller Coasters, VR Bumper Cars, and arena scale VR free-roam attractions globally. 

SPREE’s content strategy is to become the Netflix of hyper-immersive social virtual reality experiences, enabling third party content developers like VR Nerds, and Hollywood FX studio PIXOMONDO to develop for its open platform. In addition to ProSieben’s Mission To Mars, PIXOMONDO and SPREE will soon announce another AAA VR content partnership.   

SPREE Investor, Stephan Berendsen, Founder and Managing Director of Germany-based Berendsen Holding GmbH says: “After having sold my own company to Disney 15 years ago, I know what it takes for a company to become attractively scalable and profitable – and SPREE has the potential for both.”

SPREE’s Founder and Managing Director Jonathan Nowak Delgado says: “In order to continue to be on the forefront of the VR attractions industry, we will continue to build upon proprietary, patented sensor fusion technology, strategic partnerships and cutting edge content distribution platform as we plan our Series A round later this year.”

ABOUT SPREE INTERACTIVE: SPREE Interactive is a pioneer in delivering turn-key large-scale, multiplayer, free-roaming commercial VR attractions, content and technologies to the location-based entertainment industry. Formerly known as Holodeck VR, SPREE systems are built upon proprietary, patented sensor fusion technology and a cutting edge content distribution platform. To learn more, visit https://spreevr.com/ 

Press contact: 

Nadia Nawabi


+49 175 8757591

Business Development:  

Paul Collimore


ABOUT PICO INTERACTIVE: Pico Interactive focuses on innovative VR and AR solutions which enable businesses to create and experience the best in VR and Interactive Computer-Generated Imagery (CGI). With operations in the United States, Europe, China and Japan, Pico Interactive focuses on creating amazing VR platforms for any application and is built around the principle of “user first design.” To learn more, visit www.pico-interactive.com.